The Look of Nike FC: Nicole

Culture

Nicole’s creative streak always shines through — from the grassroots football team she’s spearheaded, to her bold, brash art practice and personal style.

Last updated: November 30, 2022
3 min read
The Look of Nike FC: Nicole

“Beyond the Fit” is a series that explores how emerging creatives weave together personal style and identity.

“Football girl core mixed with it-girl” is how Nicole Chui summed up her personal style to us over email — and we immediately knew we wanted to meet her.

Growing up playing football in Hong Kong, then rediscovering a love for the game through zine culture after moving to London, Nicole now sees sport inspiring all aspects of life — from her art, to her clothes, to the grassroots team and inclusive community she’s co-founded.

The Look of Nike FC: Nicole

“Someone described my look as ‘always ready to play football,’” Nicole says. “There's always an unintentional athletic element to what I wear,” which the embroidery artist loves to mix and match with bright colors and unexpected textures.

We met Nicole near her flat in East London — and at a thread shop she frequents — to style out items from our latest National Team Collections. Scroll down to see how she seamlessly blends football gear with favorite pieces from her own wardrobe.

The Look of Nike FC: Nicole
The Look of Nike FC: Nicole
The Look of Nike FC: Nicole

Get Creative

“My [embroidery art] is loud, brash, out there — which blends into what I like to wear. The purple Netherlands jersey was my favorite, with my orange trousers. This is the way I'd wear a jersey, and the color is just really me.”

“Start small. Start with your friends, and build on that. If you’re creating space for something important, people will follow.”

Nicole

Creative, Embroidery Artist, Co-Founder of Baesianz FC

The Look of Nike FC: Nicole
The Look of Nike FC: Nicole
The Look of Nike FC: Nicole

Think Global

“Hong Kong isn’t usually involved in [global tournaments], so I don’t feel attached to any one team. For me, wearing a jersey depends on the outfit that I put together — to fit a color scheme, or the way I feel.”

The Look of Nike FC: Nicole
The Look of Nike FC: Nicole
The Look of Nike FC: Nicole

Fashion x Function

“I love the pairing of the overalls with the skirt because of the mix of textures. This look is honestly so fun and reflects that feeling of joy whenever I’m with Baesianz FC.”

Photography: Elliot James Kennedy
Styling: Coco Mell
Interview: Grace Gordon

Originally published: December 12, 2022

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