Air Time: Watch NBA the Nike Way
We've partnered with the NBA to launch Air Time: a new way to broadcast NBA games that takes the fandom beyond the court and into basketball culture.
This time, we've got a special program to celebrate Kobe's impact on today's league. Get an exclusive look into the evolution of Kobe's most iconic sneakers as hosts and special guests take us through his most unbelievable performances. Tune in on Thursday, August 22 at 5PM PST to lock into Kobe's greatest on-court moments, special trivia, and Kobe memories.
Air Time Rewind
Our first Air Time tipped off on November 28th as we watched the Boston Celtics defeat the Chicago Bulls in In-Season Tournament Group Play. We celebrated the Nike NBA 2023-24 City Edition Jerseys with special guests from the Nike Family: Tyrese Haliburton, Napheesa Collier, Vince Carter, Dawn Staley, and Deon Point. In addition to free access to Air Time, Nike x NBA ID Members get exclusive access to product, content, and experiences.
Airtime returned on March 7th as we celebrated Devin Booker's first signature shoe, the Book 1. We watched the Phoenix Suns take down the Toronto Raptors with our hosts, Alexis Morgan, Kenny Beecham, and Jamierson Green live from Nike's NYHQ and tapped in with Coach John Calipari, Shawn Marion, and Book 1 Designer, Benjamin Nethongkome. We talked all things Book and capped it off with a limited Book 1 'Mirage V2' restock where tuned-in Nike x NBA ID Members had a head start on the drop.
Going Beyond the Game
We're bringing the conversation on basketball culture to the live action of NBA games with the athletes, gear, and stories that have shaped our love for hoops. Check up with our hosts, Alexis Morgan, Kenny Beecham, and Jamiersen Green alongside special guests and voices from across the Nike Basketball universe as they drop in-game announcements, products, and more.
Air Time Rewind
Our first Air Time tipped off on November 28th as we watched the Boston Celtics defeat the Chicago Bulls in In-Season Tournament Group Play. We celebrated the Nike NBA 2023-24 City Edition Jerseys with special guests from the Nike Family: Tyrese Haliburton, Napheesa Collier, Vince Carter, Dawn Staley, and Deon Point. In addition to free access to Air Time, Nike x NBA ID Members get exclusive access to product, content, and experiences.
Airtime returned on March 7th as we celebrated Devin Booker's first signature shoe, the Book 1. We watched the Phoenix Suns take down the Toronto Raptors with our hosts, Alexis Morgan, Kenny Beecham, and Jamierson Green live from Nike's NYHQ and tapped in with Coach John Calipari, Shawn Marion, and Book 1 Designer, Benjamin Nethongkome. We talked all things Book and capped it off with a limited Book 1 'Mirage V2' restock where tuned-in Nike x NBA ID Members had a head start on the drop.
Going Beyond the Game
We're bringing the conversation on basketball culture to the live action of NBA games with the athletes, gear, and stories that have shaped our love for hoops. Check up with our hosts, Alexis Morgan, Kenny Beecham, and Jamiersen Green alongside special guests and voices from across the Nike Basketball universe as they drop in-game announcements, products, and more.